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Octopus Web Design
Web Design - Moray, Scotland
The internet has become and integral part of modern life whether we like it or not. There are now very few organisations that don’t have a web site live on the web or in development.
Web design plays a very important role in the use of the internet, more so than ever before. What is going to differentiate your web site from the other 300,000 web sites that are trying to do the same thing?
In the last fifteen years web design has become a multi billion dollar industry with the World Wide Web accessible throughout society whether it be through the home computer cable access, the office network or at your local library. It is estimated that in 2004 consumers made purchases on the internet worth around $120 billion world wide. Internet use for research and pleasure purposes is even larger, all of which fuels the massive information technology consumer engine. It would be difficult to estimate the amount of time that is now spent surfing the web.
Web Design and Search Engine Optimisation
With search engine optimisation (SEO) becoming essential in order to capture your chunk of the elusive e-commerce trade it is important that your web site design makes the grade. Search engine optimisation is important to any web site that wants to be found through a search engine.
Graphics and Web Design
Your search engine optimised pages needn't look drab. It is possible to have great looking, stylish web pages that really express how you want to portray your business on the internet. These graphics would most likely tie in nicely with your corporate identity - after all, you have already spent thousands on design and marketing for your new shiny brochure, stamping your glossy image on the corporate world. Like any advertising medium there are constantly changing fashions that should be adhered to.
User Centric Web Development
Web site design should ensure that the correct target user group is catered for, taking into consideration the lowest common denominator, from a technological view point. There is not much point in designing a fancy web site which your target users cannot access.
Assuming the target user group does have access to internet enabled computers, they on the whole, want a site that is easy to use and generally has, despite the roll out of broadband, minimal download time on a dial up connection. In other words they want the best of both worlds, rich content which they don't have to wait for.
Good web design should include requirements gathering from the client combined with research into the target user group. This would then be followed by web design which not only complies with the client's wishes but also caters for the end user, marrying the two groups together using software- your web site. Everybody is happy, even the web designer!